Deutschland

Plan to succeed as an entrepreneur-we show you how Business Plans For Dummies can guide you, as a new or aspiring business owner, through the process of creating a comprehensive, accurate, and useful business plan. In fact, it is just as appropriate for an already up-and running firm that realizes it's now time for a full-bore check-up, to ensure the business is in tip-top shape to meet the challenges of the globalized, digitized, and constantly changing 21st Century. This edition of is fully updated, featuring the most recent practices in the business world. Let us walk you through each step of the planning process. You'll find everything you need in this one book, so you can finally stop googling, close all those browser tabs, and get organized and get going. Updates to this new revision include knowing how to pivot when your situation changes, recognizing the need for diversity and inclusion in the workplace, where to tap the latest funding sources, and how to plan for a digital strategy, market disruption, and environmental sustainability. You'll also learn how today's globalized marketplace influences your business-and how you can use social media to influence your customers right back. Learn the ins and out of creating a business plan that will actually work Set effective goals and objectives so your business can find success Wow investors with your knowledge of today's important business trends Map out your finances, marketing plan, and operational blueprint-then confidently get to work! Challenge the traditional framework by building a business plan that's workable in today's reality. Dummies is here to help. Plan to succeed as an entrepreneur-we show you how Business Plans For Dummies can guide you, as a new or aspiring business owner, through the process of creating a comprehensive, accurate, and useful business plan. In fact, it is just as appropriate for an already up-and running firm that realizes it's now time for a full-bore check-up, to ensure the business is in tip-top shape to meet the challenges of the globalized, digitized, and constantly changing 21st Century. This edition of is fully updated, featuring the most recent practices in the business world. Let us walk you through each step of the planning process. You'll find everything you need in this one book, so you can finally stop googling, close all those browser tabs, and get organized and get going. Updates to this new revision include knowing how to pivot when your situation changes, recognizing the need for diversity and inclusion in the workplace, where to tap the latest funding sources, and how to plan for a digital strategy, market disruption, and environmental sustainability. You'll also learn how today's globalized marketplace influences your business-and how you can use social media to influence your customers right back. Learn the ins and out of creating a business plan that will actually work Set effective goals and objectives so your business can find success Wow investors with your knowledge of today's important business trends Map out your finances, marketing plan, and operational blueprint-then confidently get to work! Challenge the traditional framework by building a business plan that's workable in today's reality. Dummies is here to help. Paul Tiffany, PhD, is a professor at the Haas School of Business, UC Berkeley, where he teaches courses on public policy and management. He is an expert in business strategy and management. Prior to beginning his career in academia, Tiffany worked as a business consultant and continues to lead his own consulting agency. Steven D. Peterson, PhD, is the senior partner and founder of the management tool development company Strategic Play Technologies. Introduction 1 About This Book 2 Foolish Assumptions 3 Icons Used in This Book 4 Beyond the Book 4 Where to Go From Here 4 Part 1: Getting Started with Business Plans 5 Chapter 1: Preparing to Do a Business Plan 7 Identifying Your Planning Resources 8 Checking out the variety of sources out there 9 Surfing the Internet 9 Purchasing business-planning software 12 Seeking professional help 12 Finding friendly advice 13 Assembling Your Planning Team 14 Setting the ground rules 15 Delegating responsibility 15 Putting Your Plan on Paper or in Cyberspace 16 Executive summary 17 Company overview 18 Business environment 19 Company description 19 Company strategy 20 Financial review 20 Action plan 21 Chapter 2: Understanding the Importance of a Business Plan 23 Bringing Your Ideas into Focus 24 Looking forward 25 Looking back 26 Looking around 27 Taking the first step 27 Understanding the Planning behind the Plan 28 Is planning an art or science? 28 Why planning matters 29 Satisfying Your Audience 30 Venture capital 31 Bankers, backers, and bootstrappers 33 Chapter 3: Setting Off in the Right Direction 39 Understanding Why Values Matter 40 Facing tough choices 40 Weighing utilitarianism and other philosophies 41 Applying ethics and the law 42 Getting caught lost and unprepared, if not naked and afraid 43 Understanding the value of having values 44 Clarifying Your Company Values 46 Putting together your values statement 46 Following through with your values 48 Creating Your Company's Vision Statement 48 Chapter 4: Charting the Proper Course 51 Creating Your Company's Mission Statement 52 Getting started 52 Capturing your business (in 50 words or less) 55 Introducing Goals and Objectives 57 Why bother? 57 Goals versus objectives 58 Efficiency versus effectiveness 60 Minding Your Own Business: Setting Goals and Objectives 61 Creating your business goals 61 Laying out your objectives 62 Matching goals and objectives with your mission 62 Timing is everything 63 Part 2: Describing Your Marketplace 67 Chapter 5: Examining the Business Environment 69 Understanding Your Business 70 Analyzing Your Industry 71 Configuring the structure 73 Measuring the markets 75 Remembering the relationships 78 Figuring out the finances 80 Coming up with supporting data 82 Recognizing Critical Success Factors 85 Adopting new technologies, procedures, and policies 86 Getting a handle on what counts most 86 Determining what drives your business 86 Looking for a great location 87 Dealing with distribution 87 Marketing mind games 87 Getting along with government regulation 88 SWOT: Preparing for Opportunities and Threats 89 Finding warm and soothing waters 89 Scanning for clouds on the horizon, ice on the water, or worse 92 Chapter 6: Slicing and Dicing Markets 95 Separating Customers into Groups 96 Identifying Market Segments 98 Who buys 99 What customers buy 103 Why customers buy 107 Finding Useful Market Segments 110 Is the segment the right size? 110 Can you identify the customers? 111 Can you reach the market? 111 Becoming Market Driven 113 Chapter 7: Getting Up Close and Personal with Customers 117 Keeping Track of the Big Picture 118 Categorizing Your Customers 119 Comparing generations 120 Defining your good customers 121 Handling your not-so-best customers 122 Scoping out the other guy's customers 123 Discovering the Ways Customers Behave 124 Understanding customer needs 125 Determining customer motives 127 Figuring Out How Customers Make Choices 128 Realizing perceptions are reality 128 Setting in motion the five steps to adoption 129 Understanding the Global Customer 130 Serving Your Customers Better 132 Looking at a Special Case: Business Customers 134 Filling secondhand demand 135 Decision-making as a formal affair 136 Knowing the forces to be reckoned with 136 Chapter 8: Covering Your Competition 139 Understanding the Value of Competitors 140 Identifying Your Real Competitors 142 Considering competition based on customer choice 143 Paying attention to product usage and unexpected new competition 146 Spotting strategic groups 147 Focusing on future competition 149 Tracking Your Competitors' Actions 151 Determining competitors' capabilities 151 Assessing competitors' strategies 153 Predicting Your Competitors' Moves 155 Figuring out competitors' goals 155 Uncovering competitors' assumptions 156 Competing to Win 158 Organizing facts and figures 158 Choosing your battles 160 Part 3: Weighing Your Company's Prospects 161 Chapter 9: Assessing Where You Stand Today 163 Doing Situation Analysis 164 Identifying Strengths and Weaknesses 165 Keeping frames of reference 165 Defining capabilities and resources 166 Monitoring critical success factors 177 Analyzing Your Situation in 3-D 180 Getting a glance at competitors 180 Completing your SWOT analysis 180 Chapter 10: Profiting from Your Business Plan 183 Describing What You Do Best 184 Looking at the links in a value chain 184 Forging your value chain 187 Understanding your value proposition 189 Putting Together a Business Model 190 How will you make money? 191 How's your timing? 193 Making Your Business Model Work 193 Searching for a competitive advantage 194 Focusing on core competence 195 Sustaining an advantage over time 196 Earmarking Resources 197 Chapter 11: Figuring Out the Financial Details 201 Reading Income Statemen

Business Plans For Dummies

DETAILS

Mehr von Paul Tiffany und Steven D. Peterson

Ihr Warenkorb

Ihr Warenkorb